Desktop | Server | Online

Program objective

  • Presenting the business stories in the form of storyboards and dashboards for easy comprehension
  • Streamlining the analysis and efficiently using Smart visualizations (without coding)
  • Usage of GUI based data analytics techniques
  • Developing expertise in communicating business-relevant implications of data analysis
  • Creating persuasive business stories from data points
  • Designing summaries & visuals for business decision making
  • Connecting & creating interactions among disparate data sets
  • Structuring the data in alignment with the stakeholders’ expectations without any coding
Duration Course Schedule Class Timing Program Fee
2 Months Twice a week on Tuesdays & Thursdays 7:30 pm- 9:30 pm ( IST) INR 25,000/- + GST (*Early bird discount for Limited Period)

who should attend

  • Working Executives
  • Self Employed Professionals
  • Fresh Graduates

Program Delivery

The sessions will be delivered on Education Lanes (Tech Mahindra) interactive learning platform


It is a hands-on course that will be taught with the help of case studies, live corporate examples and practical exercises. In order to provide greater industry insights, business leaders from different industries will be invited to share their expertise & insights.


Graduates (in any discipline)

Program Director

Prof. Shilpi Jain, PHD, MDI, Gurgaon
Associate Professor- Business Administration (IT), FORE School of Management

With close to 2 decades of experience in the Academia & IT industry, Prof. Jain has held research positions in a variety of functional areas. During her stint at Infosys Research Labs, she has designed prototypes for virtual teams enabling paired programming, country risk analysis framework, and a prototype for dynamic resource sharing across geographies.

Her current research is in applied and empirical software engineering, user behavior on social media & e-commerce, digital inclusion at grassroots level, and adoption of disruptive technologies, which includes digital currency, gamification, and enterprise systems on cloud. At present, she is a co-chair of a funded longitudinal policy research project which aims to evaluate the impact of internet connectivity in rural India and its’ influence on the regularization of Rural Telecom ISPs.


Course content

  • Introduction to Data Summarization & visualization
  • Need of visualization and visualization types
  • Understanding visualization context and accordingly select the visual types
  • Cognitive vs Perceptual Design Principles
  • Visualization Design Principles & Standards (Best Practices)
  • Visualization Challenges
  • Ineffective vs Effective Visuals
  • Visualization Data Models & variables, Visualization Tools
  • Introduction to the data visualization software Tableau
  • The Tableau Interface
  • Distributing and Publishing on Tableau
  • Getting Started with Tableau
  • Managing Metadata
  • Establishing data connections in Tableau
  • Importing data in Tableau
  • Tableau data types
  • Data Preparation with Text and Excel Files
  • Preparing tables for analysis in Tableau
  • Exploring Tableau tools
  • Types of Joins in Tableau
  • Joins, Cross Joins
  • Data Blending
  • Tableau connecting to PDFs, Cubes
  • Introduction to Visual Analytics
  • Drill down the Hierarchies
  • Sorting, Grouping & Creating Sets in Tableau
  • Case Study Analysis with Tableau – How to analyze sales data, environment data with tableau?
  • Filters & Parameters
  • Table calculations (Quick & Custom)
  • Mapping with Tableau (geocoding, custom mapping, dual mapping etc.)
  • Data Visualization case studies from Marketing, HR, Operations, Finance and e-commerce & telecom domain
  • Expert Interaction – Data Visualization in e-Commerce and Digital Marketing
  • Expert Interaction – Data Visualization in Marketing, HR, Finance and e-governance
  • Advanced Calculations
  • Aggregation, Granularity, and Ratio Calculations
  • Date & Time, Logic, String, Time, Number calculations
  • Fixing incorrect sorts
  • Integrate R & Tableau
  • Charts & Graphs - Bollinger, Bump, Control, Funnel, Pareto Charts
  • Forecasting, Clustering and Time series analysis
  • Mapping and geo-mapping
  • Editing Unrecognized locations
  • Spatial Files
  • Custom Geocoding
  • Web Authoring
  • Dashboards & Storyboards
  • Introduction to Dashboards
  • Formatting Tooltips, Trend lines, Reference Lines
  • Excel vs Tableau Dashboard distinction
  • Creating first Dashboard in Tableau
  • Creating Interactive dashboards
  • Designing and Publishing Dashboards
  • Introduction to business storyboard
  • Principles of designing business storyboard
  • Why stories are important in business
  • Creating a Storyboard
  • Assessment & Feedback

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